Destination Ama and The Home join forces to heal a broken system.



Responsible fashion change agency Destination AMA, and THE Home, a non-profit organization that ignites social change and serves major ecological concerns, are joining forces and taking action to heal the broken system by inviting everyone to take part in creating an equal, circular and climate-positive world. 

In a world where an enormous amount of non-renewable resources are extracted from the planet to produce clothes, 70% of which will eventually end up in landfill or incinerated, we need a solution. Redesigning and reworking keeps garments in use and reuse. Through upcycling, we can add value and breathe new life into old clothes.  

Based on national reports, it is estimated that no less than 150 million people, or about 2 percent of the world's population, are homeless. And about 1.6 billion, more than 20 percent of the world's population, may lack adequate housing. 

#UpcycleForTheHome’s mission is to tackle the issue of overconsumption, reduce those numbers, and help people to meet their basic needs. 

Destination AMA, in collaboration with THE Home, are raising funds for the organization to support its mission by creating an Instagram up-cycling contest inviting fashion brands, independent designers, and visual artists from all over the world to participate.


Destination AMA and THE Home will be donating all the up-cycled pieces to THE Home and help the organization make an impact in the world, promoting up-cycling as a new sustainable solution, and supporting young talents along the way.



Project's host: @destination.ama

Project's webpage: uarehome.org/importance_of_upcycling/



Check out the interview with Anna Abyzov, the host and creator of Destination AMA.


  • White Facebook Icon
  • White Twitter Icon
  • White Instagram Icon
TERMS OF USE