Fashion weeks, an industry that refuses to change, Simone Cipriani, greenwashing and more.

Updated: Mar 2, 2020

The origins of Fashion Week

The first week of fashion was celebrated in New York in 1943, with the aim of diverting the attention that French fashion captured during World War II, when fashion experts did not travel to Paris to see the Eleanor Lambert fashion shows , press director of the first promotional organization of the American fashion industry, the "New York Dress Institute" NY Dress Institute - was the organizer of an event called Editorial Week, where American designers, whose creations had been rejected previously, frequently now the opportunity to show their collections to fashion journalists. Buyers did not attend the show; Only the option to visit designers directly and see their samples.

The event was a success, and fashion magazines like Vogue began to show more American designs and minimized the French. However, after the war, people returned to Paris and other fashion capitals such as London and Milan for the new events that were created. At that time, these cities control the fashion calendar. This means fewer trips: from New York to London, Milan and Paris in just one month. For foreign buyers, the convenience of these arrangements has given greater importance to fashion because of the proximity between these three cities. In order of importance, the most important fashion show is that of Paris, then in New York, Milan, London in this order that they are best known as the "Big 4".

New York Fashion Week

Also called Mercedes-Benz New York Fashion Week, it was held for the first time in 1943, so it was the first to shape the concept of parades organized during specific days. Initially it took the name of "Media Week"

The economic impact of New York Fashion Week is estimated at $ 887 million.

Milan Fashion Week

They were confirmed in 1958 and secondary to New York were signed on the catwalks, becoming since then one of the best parades in the world.

Paris Fashion Week

The gateway of Paris had its beginnings in 1973. The French government wished to make a celebration of our benefits will go to the renovation of the Palace of Versailles, and there will be the places they occupy for the first time.

London fashion week

It takes place since 1984.

Expert says fashion weeks represent an industry unwilling to change.

As the new season of fashion weeks kicks off, we publish an opinion by head of Ethical fashion Initiative, Simone Cipriani, who believes that fashion weeks represent an industry unwilling to change. He says it is an industry that will exploit all that it can until it will be impossible to continue business. Here, Cipriani explains why he believes this:

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All change?: London fashion week launches first ever swap shop.

Increasingly popular in the age of climate crisis, clothes swapping gets high-profile approval at five-day event.

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We need to feel urgency': Arizona Muse campaigns for Extinction Rebellion.

The model is encouraging consumers to invest in sustainable clothing practices before London fashion week.

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Clothing designed to become garbage’ — Fashion industry grapples with pollution, waste issues.

- The $2.5 trillion fashion industry is one of the biggest polluters and the second-biggest consumer of water.

- The major issue is that most of the fabrics in cheap garments are synthetics and polyesters, which are derived from oil and petroleum production.

- Unlike wool or cotton, synthetic particles don’t biodegrade. So when clothes are dumped into a landfill, toxic synthetic fibers pollute water sources.

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Are we being hoodwinked by the sustainability buzzwords?

As we become more aware of climate change and our role in protecting the environment, we’re seeing more companies produce products dubbed ‘ethical’ and ‘eco-friendly.’ But is this authentic or are smart marketeers adapting their messaging to a new wave of consumerism? How can we identify greenwashing?

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