More on greenwashing, Clare Press, Zara, H&M, Nike, Adidas, purpose washing, a survey.



On our last show we started talking about a small survey we conducted during the week prior to the program in which we asked why there were more conversations and progress in general in Europe as opposed to the western hemisphere about sustainability. We asked a group of people if they had a theory about it. Listen to our show to find out the answers.


You can now watch the show on voice over!


Below are the articles we used as reference on our third show.


Should we ration fashion? Lessons in sustainability from the second world war.


Fashion culture now would benefit from studying the ‘make do and mend’ attitude of the second world war, says Extinction Rebellion co-founder Clare Farrell.


Read more here:



More work needed to stop fast fashion greenwashing.


Clare Press, Vogue Australia sustainability editor and presenter of the Wardrobe Crisis podcast, explores how greenwashing is spreading across the fast fashion industry and why more needs to be done to fight it.


Read more here:



Circularity: Sustainable Fashion's Holy Grail or Greenwashing?


For many fashion brands, circularity begins and ends with marketing campaigns or capsule collections featuring recycled materials, an approach some activists liken to greenwashing.


Read more here:


Nike is dressing 2020 Olympic athletes in uniforms made of recycled shoe parts.


Key Points

Nike will be dressing its athletes in uniforms and sneakers made out of recycled polyester and ground-up shoe parts.The company announced its broader sustainability targets in September.Retailers have good reason to set such goals: Consumers in Gen Z, born in the years 1995 to 2012, are thinking about the environment as they shop.


Read more here:



Adidas uses more than 50 percent recycled polyester in its products in 2020 for the first time.


This year adidas reaches a significant milestone on the road to sustainability: In 2020, for the first time, more than half of the polyester used in adidas products will come from recycled plastic waste. From 2024 onwards, the company is committed to using only recycled polyester.


Read more here:


The problem with Purpose Washing.


Trigger warning: this post discusses suicide and mental health.

Today’s business leaders want to solve problems.

There’s profit to be made in having a strong brand purpose.

64% of global consumers say they choose brands because of their stand on social issues, and 91% of millennials would switch brands for one which champions a cause.

But this rise in social consciousness has unfortunately brought with it a rise in “purpose washing”.


Read more here:


Giorgio Armani says yes to recycling at Milan Fashion Week 2020!


Carolina Chavez's Jacket is from Goodwill and the White T-shirt from Everlane.

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